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Thursday, June 19, 2008

The Lowest Price on iPhone Guaranteed - Until the Price is Lowered

The Lowest Price on iPhone Guaranteed - Until the Price is Lowered

Many of us bought one of those new high-tech iPhones for $600 and now the price is suddenly $399 to help boost sluggish sales and to hook all the new customers before the new gPhone comes out by Google? All I can say is that next time a high-priced personal tech item comes in from Apple, I am waiting until the price comes down a month or two later.

Of course, the excuse is that they are cutting price in time for the crucial Holiday Season, which is nearly upon us. This is a huge price cut and had I known I would have surely waited to save the $200.00 and this is exactly the reaction of many of the customers we talked to at Starbucks this afternoon. They feel betrayed by Apple ink and for many of them it was not even the money, more the principle of the thing.

When asked if they would pay the first asking price of the next new high-tech item, they said probably, maybe and no and it was about 33% each. The question is how do you feel about this fact? I suppose if you wanted one, then now you are happy that it is $200 cheaper and if you bought one for the full price, part of you says that is the premium you pay for being on the personal high-tech edge, but it still irks you.

First adopters of technology always pay a premium and bare the brunt of the R and D costs. The Apple iPhone was so highly successful that they have recouped these upfront costs and can now mass market them worldwide and lower the costs on the iPhone flagship models that are sold in the US, nevertheless there are some rather irate iPhone first adopters out there that feel like they have been betrayed. Sincerely, Lance.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington



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