But a handful of start-ups are aggressively pursing wireless holdouts. The bulk of the un-mobile fall into three groups, says senior analyst Chris Collins of Yankee Group: children, the elderly and the credit-challenged. (There's actually a fourth group, prison inmates, but companies haven't yet found a way to target that elusive niche.)
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Thursday, July 17, 2008
Why Nearly 1 in 7 Americans Still Lack Cell Phones
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